09 octobre 2006

YouTube

Si vous n'étiez pas encore convaincu que YouTube préfigure la télé de l'avenir...

Google to Acquire YouTube for $1.65 Billion

(AP) SAN FRANCISCO -- Google Inc. agreed to buy YouTube Inc. for $1.65 billion Monday in deal that catapults the Internet search leader to the top of the fast-growing business of posting video online.

The all-stock acquisition unites one of the Internet's marquee companies with one of its rapidly rising stars.

The price makes YouTube, a still-unprofitable startup, by far the most expensive purchase made by Google in its eight years.

Although some cynics have questioned YouTube's staying power, Google is betting that the popular Web site will provide it an increasingly lucrative marketing hub as more viewers and advertisers migrate from television to the Internet.

"We are natural partners to offer a compelling media entertainment service to users, content owners and advertisers," said Eric Schmidt, Google's chief executive officer.

YouTube will continue to retain its brand, as well as all 67 employees, including co-founders Chad Hurley and Steve Chen, the companies said.

9 oct 2006 16:53:01 | Internet, Médias, Télévision

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NOTE PLUS ANCIENNE
Bulles Le manifeste: Our communal spaces are being overrun with ads. Train stations, streets, squares, buses, and subways now scream one message after another at us. Once considered public, these spaces are increasingly being seized by corporations to propagate their messages solely in the interest of profit. Armed with heavy budgets, their marketing tactics are becoming more aggressive and manipulative. We, the public, are both target and victim of this media attack. The Bubble Project is the counterattack. The Bubbles are the ammunition. Once placed on ads, these stickers transform the corporate monologue into an open dialogue. They encourage anyone to fill them in with any form of self expression, free from censorship. More Bubble mean more freed spaces, more sharing of personal thoughts, more reactions to current events, and most importantly, more imagination and fun. Le résultat: http://www.thebubbleproject.com/01.Bubbles/BubblesFrameset.htm Le modèle: http://www.thebubbleproject.com/03.Stickers/DownloadFrameset.htm
NOTE PLUS RECENTE
YouTube, suite Intéressante analyse de Michel Dumais, ce matin. Imaginons donc une alliance entre ces trois, un Apple qui s’occupe de la commercialisation des séries télé complètes sur l’iTMS, tandis que You Tube hébergerait, en toute légalité et avec l’accord des sociétés de production, des clips de ces dites séries télé tout en partageant avec eux les revenus publicitaires. Vous commencez à voir le portait? Quel «one-two punch» formidable à la face de tout ceux qui rêvent de s’imposer dans ce futur marché, celui de la télé de demain. Et paf à la gueule des Sony, Microsoft et consort.